9/10/2023 0 Comments Yelp reviewer adds businessComparatively, his findings show that Yelp star ratings have the most uniform distribution across the five star spectrum, and that our review standards are consistently aligned with his benchmark of BBB ratings and consumer complaints. Through his various analyses, he found that non-Yelp platforms exhibit signs of rating inflation, even if they’ve received a poor letter grade from the BBB or had numerous consumer complaints filed against them. It’s why millions of people come to our platform every day - the reviews and ratings on Yelp are consistently good predictors of their own offline experiences with local businesses.ĭevesh Raval, an economist at the Federal Trade Commission (FTC), released a study last month that analyzed how review ratings differed across five platforms: Yelp, Google, Facebook, HomeAdvisor and the Better Business Bureau (BBB). Yelp exists to empower and protect consumers. Raval estimates “that about half of the difference between Google and Yelp ratings of low quality businesses are due to fake reviews, and at least about a quarter of Google reviews for low quality businesses are likely fake.” FTC Economist Devesh Raval found that businesses with reviews filtered by Yelp, as well as the BBB’s review algorithm, had noticeably higher average star ratings on Google, Facebook, and HomeAdvisor. Yelp requires review text and about 26% of reviews contain between 501 and 1,000 characters. Yelp’s average review contains approximately 593 characters, whereas 45% of Google reviews contain less than 100 characters, nearly half of which are no-text reviews.Yelp’s review ratings tend to be evenly distributed - similar to what the average consumer experiences with local businesses in the real world, whereas other platforms have a skewed rating distribution that favors higher star ratings.Key Findings From “Do Bad Businesses Get Good Reviews? Evidence from Online Review Platforms”
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